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USA Today

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Ready to Compete

“The best place to start is at the beginning.” — The good witch, Wizard of Oz What would you think if you were getting on an airplane and you overheard the pilot remark, “It usually takes me a couple of hundred miles to warm up and get to the top of my game?” How would […]

The Power of Goals

“The man who stops advertising to save money is like the man who stops the clock to save time.” — Unknown According to USA Today, the Doritos ad and two Budweiser spots made the biggest impression on viewers during Sunday’s Super Bowl. But here’s a question: Why do Doritos and Budweiser have to advertise at […]