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Worldwide Ad Spending Hits $500 Billion

An article in eMarketer says that worldwide ad spending has reached $500 billion per year. That’s Billion with a “B!” And the figure could hit $600 billion within five years. Why do advertisers spend so much money? Why, for instance, does Coca-Cola keep its message out there? After all, doesn’t everybody already know about Coca-Cola? […]

What Is Your Brand?

I’m blogging from Cleveland airport, where I’m headed to Columbus, Ohio, to speak about “Seven Secrets of World-Class Practice.” I flew in on Continental, and can eat at Subway. You’re familiar with those brands. They endure; they don’t change depending on the weather or what time of day it is. How about you? If you […]