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branding

This tag is associated with 2 posts

What Others Say About You

A heat wave in the Northeast makes it a refreshingly good time to discuss someone who made his living on the ice. Wayne Gretzky is a Hall of Fame hockey player whose exploits earned him the nickname “The Great One.” What a nickname! But this post is not about hockey or Wayne Gretzky. It’s about […]

What Is Your Brand?

I’m blogging from Cleveland airport, where I’m headed to Columbus, Ohio, to speak about “Seven Secrets of World-Class Practice.” I flew in on Continental, and can eat at Subway. You’re familiar with those brands. They endure; they don’t change depending on the weather or what time of day it is. How about you? If you […]