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ad spending $500 billion

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Worldwide Ad Spending Hits $500 Billion

An article in eMarketer says that worldwide ad spending has reached $500 billion per year. That’s Billion with a “B!” And the figure could hit $600 billion within five years. Why do advertisers spend so much money? Why, for instance, does Coca-Cola keep its message out there? After all, doesn’t everybody already know about Coca-Cola? […]