We are all salespeople. For example, coaches are trying to sell a system, or new habits, or principles to their team. They’re trying to motivate, teach, reinforce, you name it.
Whatever you’re selling, take a look at this article and see if any of these traps are holding you back.
Remember, communication is a skill like any other, and with the right kind of practice — deliberate practice — you can get better at it. Being clear is a key step toward making your team mentally stronger; who can be mentally strong when they’re wondering what the heck you’re talking about?
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