“Risk more than others think is safe.
Care more than others think is wise.
Dream more than others think is practical.
Expect more than others think is possible.”  

What are the words that inspire you? The subject of motivation becomes an important one for the Super Bowl coaches before Sunday’s game.
In fact, yesterday the Associated press ran a story centered on what each of the coaches will say. Mike Tomlin of the Pittsburgh Steelers says he will say what occurs to him when it’s time. Ken Whisenhunt of the Arizona Cardinals says he already knows exactly what he will say.
Whatever they decide, we know that pep talks matter.
Before the U.S. hockey team’s upset of the Soviet Union in the 1980 Olympics, coach Herb Brooks read some remarks he had prepared: “You were born to be a player. You were meant to be here.” When Knute Rockne made his “Win one for the Gipper” speech, it not only inspired Notre Dame to defeat Army, but  entered sports legend as well.
A well-done motivational speech can challenge, inspire, give confidence, or create a sense of mission.
But coaches and athletes should know that motivation is not something to be dragged out only for a big game. The real magic of motivation takes place every day. Motivation is what makes Olympians get up at 4 a.m. to work out. Motivation is what makes champions attend to detail when the coach isn’t watching.
If you’re a competitor — and everybody is in some respect — then make motivation a part of your daily life.
Dr. Rob Gilbert is a spectacular motivator. You can hear him right now on his Success Hotline at (973) 743-4690.
 Dr. Gilbert and I discuss “How to Win Your Personal Super Bowl.” Call (218) 339-4699 and enter the access code 398536 followed by the pound sign. The only charge is for the phone call.