Four days before the biggest speaking gig of my life, I’m nervous. If the talk goes well, the people in the audience will like me. They will buy my book. They might hire me for more speaking gigs. Stop! What’s wrong with this train of thought? Here’s what’s wrong: It’s all about me. Me, me, […]
When you’re holding a new book in your hand, how do you decide whether to read it? Do you look at the back cover? The inside flaps? Do you open it at random? I use a simple test — just read the first sentence of Chapter One. That sentence says a lot about the writer’s […]